This amazing little product won allure magazine's 2013 Beauty
Breakthrough Award, so yeah... that good! Here is what they have to say... Cover up dreaded roots and regrowth quickly
and easily – with no mess – for perfect results in under a minute.
Color Wow Root Cover Up for platinum blonde hair not only
camouflages dreaded grey roots but even covers dark regrowth instantly in
lightened/highlighted hair. Never before
has dark regrowth been “lightened” without peroxide!
This unique, professional powder compound adheres to hair
without being sticky or oily and without dulling or looking dry. A water-resistant formula means the results
last from shampoo to shampoo, but you can swim, sweat and sleep and the powder
will stay in place. Plus, each shade
contains a variety of pigments and reflective particles to ensure a natural
match with many different hair colors.
• No more
roots…ever!!! • Apply
to dry hair
• Apply to dry
hair •
Fast, easy, no mess
• Breakthrough
mineral powder technology • 60
Application kit
• Fast, easy, no mess
Usage: Start with dry/styled hair. The enclosed dual-tipped brush lets you
customize your Cover Up application.
Start with a small amount of powder and apply to roots/regrowth,
starting at the scalp and working out.
Add more powder if necessary and repeat until roots disappear. Remember, powder will stick to hair, but
powder won’t stick to powder, so don’t over-apply. Then apply to temples and any other grey hair
as needed.
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